Sport Marketing Quarterly (SMQ)

Volume: 19
Issue: 2
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Articles in this issue:

  • Peter Titlebaum
    Heather Lawrence

    Selling luxury suite inventory is a priority for professional sport organizations, yet little is known about the motivations of those who purchase suites. There are 12,400 luxury suites in the NFL, MLB, NBA, and NHL (Association of Luxury Suite Directors, 2009) accounting for over $600 million in gross revenues (Lee & Chun, 2002). In the current recession, selling suites is a challenge as many corporate suite clients are leery of the public perception of owning a suite and are being held more accountable for spending than ever before. This study sought to gain a better understanding of...Read more

  • Young Ik Suh
    Paul M. Pedersen

    The purpose of this study was to examine participants’ perceptions of the service quality of fantasy sports websites and to understand the relationship between service quality, satisfaction, attitude, and actual usage associated with the websites. Furthermore, this study compared the proposed service-quality model with a rival model to examine the role of satisfaction and attitude as mediating variables. The proposed service quality measure consisted of four perceived service quality dimensions (i.e., ease of use, trust, content, and appearance). A convenience sample of 279 participants...Read more

  • Anita M. Moorman

    The Professional and Amateur Sports Protection Act of 1992 (PASPA) prohibits state lotteries that employ a wagering scheme related to the outcome of sports contests (Professional and Amateur Sports Protection Act, 2010). Four states (Oregon, Nevada, Delaware, and Montana) which had operated sports betting schemes before the passage of PASPA were provided a limited exemption from PASPA. PASPA “grandfathered” gambling schemes in these states “to the extent that the scheme was conducted by that State” between 1976 and 1990. Following the passage of PASPA, only two states, Nevada and Oregon,...Read more

  • Kiki Kaplanidou
    Kostas Karadakis

    The Olympic Games is the world’s largest and most complex sporting event to host and manage. Such an endeavor is linked with significant public expenditure, the building of facilities and infrastructure, urban rejuvenation, and revival objectives, which can have favorable or unfavorable lasting consequences for public stakeholders (Horne, 2007). Public stakeholders (e.g., residents, local business owners, and tourists) are some of the numerous stakeholders involved with the Olympic Games. Other stakeholders include the federal, state, or provincial governments, sport and tourism...Read more

  • Mark P. Pritchard
    Jeff Stinson
    Elizabeth Patton

    This study examines if fan identification with a sports team is established through two similar yet distinct psychological processes: affinity and affiliation. The brand personality literature indicates consumers build an affinity with brands, or in this case teams, whose image is congruent with their own personality. On the other hand, consumers affiliate with and become attached to organizations they feel emulate and share their values. The current study examines the relative contribution team affinity and organizational affiliation, with the sponsoring university, play in forming...Read more

  • Tara B. Luellen
    Daniel L. Wann

    Team identification has been defined as an individual’s psychological connection to a team (Wann, 2006). Outgroup or rival team salience is the awareness of a specified outgroup or rival team, and its impact on team identification was explored in this series of studies. In the first study (N = 143), participants viewed either a neutral sports video or a rival team highlight video. A repeated measures ANOVA was performed and supported the hypothesis that a salient rival team would increase identification. The second study (N = 67) examined the impact of a researcher wearing either a rival...Read more