Articles in this issue:

  • William A. Sutton

    Looking ahead and attempting to project what will take place in the future is an inexact science, to say the least. To predict what scholars may choose to research, examine, and write about is even more difficult. Yet in this article I will attempt to examine the predicted trends in sport marketing research that may be published in Sport Marketing Quarterly and their possible effect on society and the implications for sport, as well as some of the innovative educational programs in sport business helping to prepare future scholars.Read more

  • Nancy L. Lough

    As a field of study informed by multiple disciplines, sport marketing has emerged to be recognized as a distinct area of specialization over the past few decades. During this time, Sport Marketing Quarterly (SMQ) has gained prominence as a scholarly publication seeking to fulfill a unique vision: “To be the journal of choice for authors who wish to create and disseminate intellectual contributions in the field of sport marketing and for practitioners who seek to apply this knowledge to the sport industry.”Read more

  • Artemis Apostolopoulou

    In September 2001, under the leadership of Editor Brian Crow (Slippery Rock University) and Associate Editor Cheri Bradish (Brock University), Sport Marketing Quarterly published its first case study. In its inception, the case study section was intended to publish “manuscripts … with very little empirical data, but with meaningful and timely information” and to share “cutting-edge marketing with a theoretical base that is significant and applicable to many segments of the sport industry” (Crow, 2001, inside front cover). Consistent with the mission of the journal, the audience for this...Read more

  • Ted Peetz
    Lamar Reams

    Sport marketing research has continued to evolve since the first issue of Sport Marketing Quarterly (SMQ) was published in 1992. While examining the content of academic publications in the field of sport marketing has occurred, an analysis of SMQ’s first 20 years of publication has not been conducted until now. In order to gain an understanding of sport marketing’s body of knowledge it is important to conduct analyses of the research the field produces (Pitts, 2002). The purpose of this study was to conduct a content analysis of SMQ from its inception in September 1992 (Volume 1, Issue 1)...Read more

  • Nancy L. Lough
    Matthew L. Brann

    Anniversaries are not only a time of celebration, they are also a time of reflection. So it is only natural that as we planned for this special issue celebrating the 20th anniversary of Sport Marketing Quarterly (SMQ), we also reflected on the abundance of quality research articles that have been published in the journal during the past two decades.Read more