I am honored to serve as editor for Sport Marketing Quarterly (SMQ). I would like to acknowledge the outstanding work of outgoing editor Daniel Funk, who over the past three years has made significant progress moving SMQ forward as a high-quality journal in the field of sport marketing. Daniel’s commitment and leadership resulted in substantial growth during his tenure, and his work will have a long-lasting impact on the direction of SMQ. Additionally, I would like to thank Jeffrey James for serving as associate editor over the past three years. His dedication to SMQ is unmatched and he has helped to provide a smooth editorial transition. The previous leadership had given SMQ a roadmap for continued success and their work should be commended.