Articles in this issue:

• Impact of Broadcasting on the Attendance of Professional Basketball Games

  Dr. James J. Zhang

  Dennis W. Smith

  This study was designed to examine the influence of TV and radio broadcasting on the attendance of NBA games from four perspectives: (a) chosing between attending a home game and watching the game on TV, (b) watching away games on TV, (c) using cable TV sports channels, and (d) listening to games on radio. A random sample of spectators (N = 861) from six second half 1993-1994 season home games of a major Western Conference NBA team responded to a survey conducted in the arena prior to each game. Chi-square, t-test, and coorelational analyses indicated that TV broadcasting of home games...Read more

• Creating and Fostering Fan Identification in Professional Sports

  William A. Sutton

  Mark A. McDonald

  George R. Milne

  John Cimperman

  In the 1980's sports fans became accustomed to player free agency while in the 1990's these same fans have had to come to terms with franchise free agency. While some cities lose their professional sport franchises, others enjoy sell-outs, and lucrative ...Read more

• Us and Them: Australian Professional Sport and Resistance to North American Ownership and Marketing Models

  John Nauright

  Public ownership has been the preferred model of organization of Australian sport. Some sports have private franchises and some have experimented with different levels of privitization, but the single most powerful challenge to public ownership has come ...Read more

• Ticket Distribution Agencies and Professional Sport Franchises: The Successful Partnership

  Lori K. Miller

  Lawrence W. Fielding

  The purpose of this study was to identify the ticket distribution practices of professional sport franchises. NBA, NFL, NHL, and MLB franchises were surveyed (n = 113) regarding the use of ticket distribution agencies, which agencies were used, and the advantages and disadvantages of ticket distribution agencies. The results were used, in combination with existing literature, to ascertain the successful strategies employed by ticket distribution agencies that have created for the ticket industry a sustainable competitive niche. The study also looked at customer discontent emanating from...Read more

• Retail Licensing Procedures Used by Selected NCAA Division I Institutions: Implications for Licensees of Collegiate Memorabilia

  Mary Elizabeth Mazzeo

  Jacquelyn Cuneen

  Cathryn L. Claussen

  Because collegiate-logoed merchandise generates significant revenue, many vendors (licensees) are investigating the feasibility of producing collegiate memorabilia. Logo owners (institutions, bowl committees, and so forth) assume minimal commercial risks in collegiate merchandising. Most of the financial risks are assumed by licensees, who may find the collegiate licensing realm to be more imposing than suspected due to diverse licensing procedures and financial expectations of individual institutions. This study described characteristics of selected collegiate retail licensing programs...Read more

• Ambush Marketing

  Peter J. Graham

  Pre-1996 Ambush events preventative measures Deleware's football lottery Nike American Express Coca-Cola Pepsi-Cola US Postal Service USPS Mobil ACOG Fugi Banque Nationale Federal Express billboards ...Read more

• Media Watch 6-1

  Tracy L. Schoenadel

  Media revenues The importance of media revenues Major Professional Sport LeaguesRead more