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MasterCard and Major League Baseball: Metrics for Evaluating a Most

Steve McKelvey
Mark McDonald
Robert Cramer

    Explored Concepts: 

  • Baseball
  • Marketing
  • promotion

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  • International Journal of Sport Finance
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© 2015 West Virginia University. West Virginia University is an Equal Opportunity/Affirmative Action institution.
Last updated on March 23, 2015.

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