Experience of Spectator Flow and Perceived Stadium Atmosphere: Moderating Role of Team Identification

Hyun-Woo Lee
Christina Gipson
and Chris Barnhill

The purpose of this study was to determine the impact that flow and team identification have on spectators’ perceptions of stadium atmosphere. Data were collected from students attending men’s basketball and baseball games at a large NCAA Division I university. The results indicated that stadium flow is directly related to spectators’ perceptions of the stadium atmosphere. Team identification was found to influence flow and also have a moderating effect in the model with stadium flow having a greater impact on lower-identified spectators than on highly identified fans.